A personal trainer needed her business account. Together we came up with a name that would suit her training style best. She believes that training and the will to train comes from withing thus ‘Willpower Fitness’ was born. When coming up with the design for Anastasia it was important to her that it did not fall into the cliche stereotypical graphic design style that fitness studios usually adopt which can come across as masculine and serious. Instead she wanted it to be fun and uplifting which is exactly what exercise and self-care should be.

The sun represents the desire and willpower burning inside all of us and the heart shaped insignia, a personal touch. The type was meant to be playful and out of balance but as a whole still a family. It was heavily influenced by the hippie movement and fonts that could be found then.