Branding for Lipshop x The Wonder Room
The brief was for their interior design shop was to create a fun brand that reflected both the sophisticated side of Lipshop and the colorful side of The Wonder Room. The inspiration was to be taken from vintage californian signs and the fact that the shop would have an ever-evolving inventory of furniture and house decor.
As a result, a fun calligraphic slanted font was created to reflect the handwritten nature of californian signs and the colour scheme to reflect the desert and sunset. Due to the ever-changing inventory and unexpected nature of what one can find in the store, several illustrations were drawn that could be used within the branding to reflect this mystery/wonder.